Eats to your seats: An events logistic app that keeps things lively.
Branding, Identity, copywriting, digital design, pitch design and image making.
Liively is an early stage start-up looking to connect spectators to food and merch vendors in stadiums without ever leaving their seats. It's the cure for queuing (yes, I gave them that one) and we think its the next big thing since Mr. Yum.
Credits: Product design by Aaron Blakemore
Experience design by founder Norbert Herrmann
Like their moniker, the job called for a look and feel that captured a sense of liveliness, fun and the energy of the live events that their customers are hoping to keep their eyes on. They needed a distinct identity for pitching and their early prototype build that would help define their offering and capture the imagination. I worked with the founders to unpack and explore what made Liively a compelling offering, and imagined a consumer focussed brand that would inspire confidence and remain memorable through it's playful detailing.
