Technology meets Lifestyle.
At LIFX, we obsess over a future where homes respond around us, changing spaces with lighting to suit our needs (and desires). In a world where housing accessibility is constrained and space is at a premium, transformative, flexible spaces are both a desirable luxury and a practical necessity.
Credits: countless creatives and designers have collaborated with me on graphics, motion, UI, product design, ID, packaging, photography and beyond over the years, these are just a few of the most influential on the brand expression today:
Aaron Blakemore
Clara Marcenac
Louis-Charles Defresne
Natalie Daws
Matias Reyes
Loren Brutsch
Hugh Heys
Hayley Littlejohn
Over my eight years at LIFX I've filled many roles—I built the creative and design capabilities from scratch, defined the brand through it's voice and its competitive aesthetic position in the market. I've collaborated with many award-winning agencies and big brand partners (like Google, Samsung, Apple and beyond), as well as supporting amazing talent in-house. I've written copy, defined tone of voice, planned customer journeys and strategised the strongest position from which to take on a multi-national billion dollar rival.
In this eclectic tenure, I've also directed and worked on App UI, Product design, Industrial design, UX research and beyond, but my first love has been—and always will be—storytelling and visual brand expression.
