21st century design meets modern therapy.
Feeels is a passion project turned real-world brand built from the ground up that aims to modernise communication tools for in-person mental health support work. With my co-founder (and real-life brother) Cam—a social worker with a background working with young people in crisis—our unique skills blended to build products that support therapists and mental health professionals. We dreamed up the idea of creating printable session kits themed around established therapies, using visual language and references that relate to the unique experiences of young people in 2024.
Branding, Identity, product design, strategy, copywriting, print design, digital experiences and more.
With just the ideas from our heads and the tools in our professional arsenals, Feeels Co is a collaboration that is emblematic of my work in strategic creative that addresses real needs, as well as end-to-end branded product experiences.
